{"title":"All Products","description":"\u003cp\u003eBrowse our complete collection of products.\u003c\/p\u003e","products":[{"product_id":"prima-thermal-jersey","title":"PRIMA thermal jersey","description":"\u003cp\u003eThe PRIMA thermal jersey is made from Roubaix style fabric, Native Blizzard, a completely eco-recycled fabric. It is highly thermal with an internal brushing creating an air pocket, that helps protect from the cold and rigid temperatures. This fabric also guarantees excellent elasticity and comfort but above all perfect breathability. The iridescent reflective PRIMA logo on the front and back provides visibility in the early mornings and darker afternoons. On the back there are 3 pockets plus a central zip pocket. The perfect garment for autumn, winter and all colder parts of the year. And of course, a beautiful style at the post ride cafe hang.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003cli\u003eItalian recycled fabric\u003c\/li\u003e\n\u003cli\u003e3 back pocket\u003c\/li\u003e\n\u003cli\u003eAdditional zipped pocket\u003c\/li\u003e\n\u003cli\u003eReflective logos front and back\u003c\/li\u003e\n\u003cli\u003eBase fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ws-accordion-header\" data-bind=\"click: toggle\" role=\"button\" tabindex=\"0\"\u003e\u003c\/div\u003e","brand":"PRIMA","offers":[{"title":"Olive \/ XS","offer_id":55365110759758,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Olive \/ S","offer_id":55365110792526,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Olive \/ M","offer_id":55365110825294,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Olive \/ L","offer_id":55365110858062,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Olive \/ XL","offer_id":55365110890830,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Olive \/ 2XL","offer_id":55365110923598,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Navy \/ XS","offer_id":55365110956366,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Navy \/ S","offer_id":55365110989134,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Navy \/ M","offer_id":55365111021902,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ L","offer_id":55365111054670,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ XL","offer_id":55365111087438,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Navy \/ 2XL","offer_id":55365111120206,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC09179.jpg?v=1771841701"},{"product_id":"prima-thermal-bib-long","title":"PRIMA thermal bib long","description":"\u003cp\u003eThe PRIMA thermal bib is made from Roubaix style fabric, a completely eco-recycled fabric, with a full length leg. It is highly thermal with an internal brushing creating an air pocket, that helps protect from the cold and rigid temperatures. This fabric also guarantees excellent elasticity and comfort but above all perfect breathability. The iridescent reflective PRIMA logo on the right and left leg provides visibility in the early mornings and darker afternoons. Perfect to combine with our thermal jersey. The perfect garment for autumn, winter and all colder parts of the year. And of course, a beautiful style at the post ride cafe hang.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003cli\u003eItalian recycled fabric\u003c\/li\u003e\n\u003cli\u003eElastic interface 6h+ pad\u003c\/li\u003e\n\u003cli\u003eAdditional zipped pocket\u003c\/li\u003e\n\u003cli\u003eReflective logos left and right leg\u003c\/li\u003e\n\u003cli\u003eBase fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Black \/ XS","offer_id":55365176066382,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ S","offer_id":55365176099150,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":55365176131918,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":55365176164686,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":55365176197454,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XXL","offer_id":55365176230222,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC09178_313aac31-dc4f-4383-ae0d-18ca125976cc.jpg?v=1771842484"},{"product_id":"prima-thermal-bib-long-women","title":"PRIMA thermal bib long Women","description":"\u003cp\u003eThe PRIMA thermal bib is made from Roubaix style fabric, a completely eco-recycled fabric, with a full length leg. It is highly thermal with an internal brushing creating an air pocket, that helps protect from the cold and rigid temperatures. This fabric also guarantees excellent elasticity and comfort but above all perfect breathability. The iridescent reflective PRIMA logo on the right and left leg provides visibility in the early mornings and darker afternoons. Perfect to combine with our thermal jersey. The perfect garment for autumn, winter and all colder parts of the year. And of course, a beautiful style at the post ride cafe hang.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003cli\u003eItalian recycled fabric\u003c\/li\u003e\n\u003cli\u003eElastic interface 6h+ pad\u003c\/li\u003e\n\u003cli\u003eAdditional zipped pocket\u003c\/li\u003e\n\u003cli\u003eReflective logos left and right leg\u003c\/li\u003e\n\u003cli\u003eBase fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Black \/ XS","offer_id":55365176688974,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ S","offer_id":55365176721742,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":55365176754510,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":55365176787278,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":false},{"title":"Black \/ XL","offer_id":55365176820046,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":false},{"title":"Black \/ XXL","offer_id":55365176852814,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02910.jpg?v=1771842718"},{"product_id":"prima-thermal-jersey-women","title":"PRIMA thermal jersey women","description":"\u003cp\u003eThe PRIMA thermal jersey is made from Roubaix style fabric, Native Blizzard, a completely eco-recycled fabric. It is highly thermal with an internal brushing creating an air pocket, that helps protect from the cold and rigid temperatures. This fabric also guarantees excellent elasticity and comfort but above all perfect breathability. The iridescent reflective PRIMA logo on the front and back provides visibility in the early mornings and darker afternoons. On the back there are 3 pockets plus a central zip pocket. The perfect garment for autumn, winter and all colder parts of the year. And of course, a beautiful style at the post ride cafe hang.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003cli\u003eItalian recycled fabric\u003c\/li\u003e\n\u003cli\u003e3 back pocket\u003c\/li\u003e\n\u003cli\u003eAdditional zipped pocket\u003c\/li\u003e\n\u003cli\u003eReflective logos front and back\u003c\/li\u003e\n\u003cli\u003eBase fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Olive \/ XS","offer_id":55365207884110,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Olive \/ S","offer_id":55365207916878,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Olive \/ M","offer_id":55365207949646,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Olive \/ L","offer_id":55365207982414,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Olive \/ XL","offer_id":55365208015182,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"Olive \/ 2XL","offer_id":55365208047950,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02614.jpg?v=1771843245"},{"product_id":"prima-atlas-rain-jacket","title":"PRIMA atlas rain jacket","description":"\u003cp\u003eThe PRIMA atlas rain jacket is a breathable wind and water proof jacket, made from lightweight materials with a silent and soft touch outer layer. It is tailored in Italy using a riding position pattern. The streamlined semi tight fit in combination with the materials ability to stretch makes it a perfect outer layer for spring and autumn rides in unstable weather, but also as an additional outer shell layer in combination with the PRIMA thermal jersey for the deep winter rides in the cold. The material will move with you for a seamless feeling of comfort and to maximise aerodynamics. It has an internal package pouch and fits into the back pocket of your jersey.\u003c\/p\u003e\n\u003cp\u003eThe jacket has a semi-tight fit, easily allows for wearing a base layer and jersey underneath, or over the thermal wear for mid winter rides.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eReflective elements on sides\u003c\/li\u003e\n\u003cli\u003eBase fit, with stretch fabric\u003c\/li\u003e\n\u003cli\u003eMesh packable pocket on inside for stow away \u003c\/li\u003e\n\u003cli\u003eRain proof\u003c\/li\u003e\n\u003cli\u003eWind proof\u003c\/li\u003e\n\u003cli\u003eSilent fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: For this fabric and all water proof fabrics, please machine wash as little as possible to keep the specifications intact.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Black \/ XS","offer_id":55365231083854,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ S","offer_id":55365231116622,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":55365231149390,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":55365231182158,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":false},{"title":"Black \/ XL","offer_id":55365231214926,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":false},{"title":"Black \/ 2XL","offer_id":55365231247694,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/atlasrainpictureseditforwebshop2.png?v=1771843674"},{"product_id":"prima-aurora-iridescent-gilet","title":"PRIMA aurora iridescent gilet","description":"\u003cp\u003eThe PRIMA aurora is a fully reflective rain and wind proof, race fit gilet. Focused on keeping you warm and visible in low light, low temperature conditions, thanks to a thin micro fleece lining and the weather protactive properties. The gilet is fully reflective up to 3 km away. The gilet features two zipper snack pockets on the sides of the back and a two way zipper on the front. The neck is hightened to protect from wind and cold, with a soft-touch laser cut strip in back of neck for comfort. It fits folded up in a pocket or small bag if necessary. Tailored in Italy, race fit so size up for comfort over layers or stay on size for aero properties.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRace fit\u003c\/li\u003e\n\u003cli\u003eFully reflective iridescent fabric\u003c\/li\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003cli\u003e2 zipper pockets on back\u003c\/li\u003e\n\u003cli\u003etwo way front zipper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor this gilet we recommend washing off dirt with a wet sponge, instead of throwing it in the machine, if possible. \u003c\/strong\u003e\u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55365233541454,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55365233574222,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55365233606990,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55365233639758,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55365233672526,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55365233705294,"sku":null,"price":245.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/1.png?v=1771843945"},{"product_id":"prima-proluxe-bib-short","title":"PRIMA proluxe bib short","description":"\u003cp\u003eThese bib shorts provide full compression which supports your muscles and aids circulation. With it's special chamoise pad from elastic interface it will provide comfort 6h+ in the saddle, whether you are racing, training or touring. The waist construction is a second skin fit with low cut sides and a higher rise front. Sewn from dyed black fabric made combining 100% sustainable recycled fibers with the most environmentally friendly dyeing and finishing processes, combined with black raw cut suspenders and a small mesh panel over the back. The leg ends are raw cut aerodynamic. Reflective iridescent logos on both sides for safety and visibility. The go to bib for anyone who wants to look ace while performing on their highest level.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRace fit (please read our fit guide in the bottom of the page)\u003c\/li\u003e\n\u003cli\u003eRaw cut leg ends\u003c\/li\u003e\n\u003cli\u003eMade from recycled fibres\u003c\/li\u003e\n\u003cli\u003eReflective iridescent logo on both side\u003cimg\u003e\n\u003c\/li\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55365251662158,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55365251694926,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55365251727694,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55365251760462,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55365251793230,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":55365251825998,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/conv_SLI03560.jpg?v=1773247435"},{"product_id":"prima-pocket-bib","title":"PRIMA pocket bib","description":"\u003cp\u003eThe PRIMA pocket bib is a classic tight fitting bib with pockets on both legs. Full compression and a race fit cut, to ensure compression and stability for the long days in the saddle. Silicone gripper in the leg ends for sharp tanlines and aerodynamic fit. Tailored in Italy from Italian fabrics made from recycled materials, these bibs will be the choice for adventure days and gravel racing. Our PRIMA horse logo on right side bib and fully black dyed fabric. Elastic interface pad 6h+ for comfort and reliability. The bib for all day, all roads, all the time!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRace fit\u003c\/li\u003e\n\u003cli\u003ePockets on both legs\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eCompression tight over legs\u003c\/li\u003e\n\u003cli\u003eGripper in leg ends\u003c\/li\u003e\n\u003cli\u003eRecycled fabric\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55365335646542,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55365335679310,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55365335712078,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55365335744846,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55365335777614,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55365335810382,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02638.jpg?v=1773916958"},{"product_id":"glasses-henrik-unisex","title":"Glasses Henrik Photochromic Unisex","description":"\u003cdiv class=\"product-container product product-loaded\"\u003e\n\u003cdiv class=\"info\"\u003e\n\u003cdiv class=\"clamp-text description rte-text\"\u003e\n\u003cdiv class=\"ws-clamp-text-container\"\u003e\n\u003cp\u003eNamed after Henrik Bergstedt, founder of PRIMA, made by the Swedish watch and eyewear brand - CHPO.\u003c\/p\u003e\n\u003cp\u003eThe perfect unisex glasses for a good look on and off the bike! Comes with a photochromic lens and an oversized frame made from 100% recycled plastic. \u003c\/p\u003e\n\u003cp\u003eEpic bike rides, winter sports and ocean adventures, this is the pair of glasses you want to have. Tight fit rubber detail behind the ears for secure grip. Polarized lens Made from 100% recycled plastic. Protection UV400 \u003c\/p\u003e\n\u003cp\u003eThe photochromic lens changes with the sun ranging from cat 1 to cat 3 depending on weather conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnjoy!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PRIMA","offers":[{"title":"Photochromic gray","offer_id":55366005358926,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Photochromic pink","offer_id":55370375037262,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC01894.jpg?v=1771857877"},{"product_id":"glasses-henrik-unisex-1","title":"Glasses Henrik Unisex","description":"\u003cdiv class=\"product-container product product-loaded\"\u003e\n\u003cdiv class=\"info\"\u003e\n\u003cdiv class=\"clamp-text description rte-text\"\u003e\n\u003cdiv class=\"ws-clamp-text-container\"\u003e\n\u003cp\u003eNamed after Henrik Bergstedt, founder of PRIMA, made by the Swedish watch and eyewear brand - CHPO.\u003c\/p\u003e\n\u003cp\u003eThe perfect unisex glasses for a good look on and off the bike! Comes with a polarized lens and an oversized frame made from 100% recycled plastic. (Clear glass not polarized).\u003c\/p\u003e\n\u003cp\u003eEpic bike rides, winter sports and ocean adventures, this is the pair of glasses you want to have. Tight fit rubber detail behind the ears for secure grip. Polarized lens made from 100% recycled plastic. Protection UV400 \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnjoy!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PRIMA","offers":[{"title":"Gold","offer_id":55366056640846,"sku":null,"price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02560copy.jpg?v=1776627748"},{"product_id":"prima-adventure-shirt","title":"PRIMA adventure shirt","description":"\u003cp\u003eThis is a shortsleeved, button up, collared shirt made from recycled yarns turned into a specific polyester fabric. This is a performance fit shirt that is quick drying, slim fit around the body for on bike comfort and style. It is basically a cycling jersey metamorphosed into a button up collar shirt. Made for all day escapades and good times. Wear it pass hunting, for casual rides, all day gravel adventures or for a cool look around town. The possibilities are endless! \u003c\/p\u003e\n\u003cp\u003ePlease be aware, this is a unisex pattern so for men we recommend one size up for a comfort fit, stay on size for a tighter fit. The perfect performance shirt. Enjoy!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eBase fit\u003c\/li\u003e\n\u003cli\u003eRecycled materials\u003c\/li\u003e\n\u003cli\u003eHead turns guaranteed\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55366083805518,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55366083838286,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55366083871054,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55366083903822,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55366083936590,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55366083969358,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02490.jpg?v=1774850200"},{"product_id":"prima-adventure-suit","title":"PRIMA adventure suit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe PRIMA adventure suit is a suit specifically tailored for fast and adventurous rides and races. The bottom part is made using the same luxurious recycled and fully dyed black fabric as our proluxe bibs and with the same elastic interface 6h + chamoise pad, with additional gel and snack pockets on each leg. For unsupported or gravel racing, looking for food on the back pockets can be a hassle and in some cases dangerous, so we added small snack pockets on the legs for easy access. The top part is a composed of a few different fabrics with different specifications. This is a race fit garment with high aerodynamic abilities. The front has a full opening with a semi lock zipper for easy adjusting the opening and 3 pockets on back with the PRIMA value loop™ for the mini wallet. The fabrics used are thin and highly breathable and it comes with matching socks, to complete the look.\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55366086918478,"sku":null,"price":420.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":55366086951246,"sku":null,"price":420.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55366086984014,"sku":null,"price":420.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":55366087016782,"sku":null,"price":420.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55366087049550,"sku":null,"price":420.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/adventuresuitpictureseditforwebshop1.png?v=1771860688"},{"product_id":"prima-cycling-cap","title":"PRIMA cycling cap","description":"\u003cp\u003eThe PRIMA cycling cap, or casquette, is made from 100% cotton in the EU. This high quality cycling cap is a geat look for all rides and coffee stops or just out and about around town. It's a must have for any post ride drinks and coffee. Our caps are equipped with a smooth sweat band along the inside for comfort. They come in 2 different styles, the 3-panel cap and a 4-panel cap. The cycling cap is essential for cyclists, for both form and function. It keeps the sweat or rain out of your eyes, it shields you from the low sun in the Spring and Autumn and when needed it keeps your head warm on the colder days. Prima classe - on and off the bike\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in EU\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Default Title","offer_id":55366092980558,"sku":null,"price":30.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/Screenshot2022-10-06at10.26.23.jpg?v=1771860962"},{"product_id":"prima-gilet-lightweight","title":"PRIMA gilet lightweight","description":"\u003cp\u003eThe PRIMA lightweight gilet is a stow away, packable gilet that easily fits into your jersey pocket when not in use. This wind vest with mesh back is your best friend on cold descents, early mornings and as an outer layer over the thermal wear. We have always made iconic gilets as this is the garment we believe might be the most important piece of your wardrobe. This is a windproof front and mesh back, silicon strip along waist and base fit to wear over all kind of garments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWindproof \u003c\/li\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003cli\u003ePackable\u003c\/li\u003e\n\u003cli\u003eBase fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55366104056142,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55366104088910,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":55366104121678,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55366104154446,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55366104187214,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55366104219982,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02461.jpg?v=1774298100"},{"product_id":"prima-handlebar-bag","title":"PRIMA handlebar bag","description":"\u003cp\u003eThe PRIMA handlebar bag. Easy to mount on any bicycle. Two straps that goes around the bar and optional elastic cord for secure fastening around stem or headtube, depending on the bike and fit. Elastic cords on front for jacket\/gilet, or maybe the cap or anything you would want to have easy access too. Water resistant YKK zipper. Room for snacks, additional layers, tubes, whatever little thing you might want to bring. The perfect handlebar bag!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in Graz, Austria\u003c\/li\u003e\n\u003cli\u003eDimensions: 20cm x 9cm radius\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"Default Title","offer_id":55366108152142,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC07980.jpg?v=1771861535"},{"product_id":"prima-looking-good-socks","title":"PRIMA looking good socks","description":"\u003cp\u003eThe PRIMA looking good socks have a soft and airy feel and are knitted in Italy. They are the right choice for every day rides and of course a great look at the apres ride hang out. Giving you a good look message every time you put them on for that extra push of confidence. They are just hingh enough for the extra cool look and with a steady knit that doesn't sag, even after hours in the saddle. 75%cotton, 20%polyamide and 5% elastane. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne size\u003c\/li\u003e\n\u003cli\u003e21 cm high\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Default Title","offer_id":55366222938446,"sku":null,"price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/PRIMAlookinggoodsockshop.png?v=1771863965"},{"product_id":"prima-merino-button-jersey","title":"PRIMA merino button jersey","description":"\u003cp\u003eThe PRIMA merino button jersey is composed of 43% merino wool and 57% recycled fibres. The fine, thin fibers of merino wool are soft and flexible, providing a comfortable feel against the skin. Merino wool's natural fiber structure traps air, providing insulation in cold weather and helping you stay cool in hot weather by wicking away moisture from your skin.\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e\u003cspan\u003e \u003c\/span\u003eThe PRIMA merino button jersey is made for all day, all year cycling adventures. In summer it's perfect on its own and in winter it doubles s a fantastic under jersey for that comfy feeling of merino close to the skin. A sure head-turner that beautifully merge a heritage look with contemporary style and craftsmanship. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eAdd the PRIMA mini wallet for the valueloop™ \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eA good look - on and off the bike.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1\/3 button front closure \u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e43% merino wool\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e3 open pockets on back\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eValueloop™\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eRide fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eTailored in Italy \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eItalian fabrics\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55366234210638,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55366234243406,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":55366234276174,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55366234308942,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55366234341710,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":55366234374478,"sku":null,"price":185.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/PRIMAmerinobuttonjerseysand1.jpg?v=1777293871"},{"product_id":"prima-merino-tee","title":"PRIMA merino tee","description":"\u003cp\u003eThe PRIMA merino tee is composed of 50% merino wool and 50% recycled synthetic fibres. The fine, thin fibers of merino wool are soft and flexible, providing a comfortable feel against the skin. Merino wool's natural fiber structure traps air, providing insulation in cold weather and helping you stay cool in hot weather by wicking away moisture from your skin.\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e\u003cspan\u003e \u003c\/span\u003eThe PRIMA merino tee is made for all day, all year, adventures, on and off the bike. Both sports and leisure. This is a unisex tee. Performance fit so size up for comfort fit.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eUnisex\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e50% merino wool\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eTailored in Italy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-processed=\"true\" data-wiz-rootname=\"ohfaMd\" class=\"\"\u003e\u003cspan data-processed=\"true\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003eItalian fabric\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55366244434254,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55366244467022,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55366244499790,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55366244532558,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55366244565326,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55366244598094,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/merinoteewebshop5.png?v=1771864366"},{"product_id":"prima-mini-wallet","title":"PRIMA mini wallet","description":"\u003cp\u003eThe PRIMA mini wallet is part of our valueloop™ sytem. It has one compartment divided in two, with room for cards, bills, keys and coins. It also features a detachable mini carabiner to be fastened in the PRIMA cycling jersey pocket, using the valueloop™. Or use it as your everyday wallet. water resistand ykk zippers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in Graz, Austria\u003c\/li\u003e\n\u003cli\u003edimensions: 8 cm x 11,5 cm\u003c\/li\u003e\n\u003cli\u003eWater resistant YKK zipper\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"Default Title","offer_id":55366249906510,"sku":null,"price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC08008.jpg?v=1771864673"},{"product_id":"prima-pantofola","title":"PRIMA pantofola","description":"\u003cp\u003eThe PRIMA pantofola is a piece of Italian luxury, handmade in collaboration with Fracap in Monteroni, Puglia. Wear it for the race-day, before and after the competition, or for the rest-day at your favourite café. At Fracap,  the Capello brothers and their team select only the finest Italian vegetable tanned leather and make each shoe by hand. The top part is stitched to the midsole to ensure strength and durability. This technique provides immediate comfort to your feet since the inside of the shoe is softer. The outsole is then milled by Antonio or Michele, giving the shoe their final shape. Since the outsole is gloved to the midsole the shoes can easily be resoled if needed. Enjoy your new PRIMA pantofola.\u003c\/p\u003e\n\u003cp\u003eDolce Vita – on and off the bike!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHandmade in italy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRIMA","offers":[{"title":"36","offer_id":55368875082062,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"37","offer_id":55368875114830,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":55368875147598,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"39","offer_id":55368875180366,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"40","offer_id":55368875213134,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"41","offer_id":55368875245902,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":55368875278670,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"43","offer_id":55368875311438,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":55368875344206,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"45","offer_id":55368875376974,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false},{"title":"46","offer_id":55368875409742,"sku":null,"price":155.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC02237.jpg?v=1771922500"},{"product_id":"prima-pocket-bib-women","title":"PRIMA pocket bib Women","description":"\u003cp\u003eThe PRIMA pocket bib is a classic tight fitting bib with pockets on both legs. Full compression and a race fit cut, to ensure compression and stability for the long days in the saddle. Silicone gripper in the leg ends for sharp tanlines and aerodynamic fit. Tailored in Italy from Italian fabrics made from recycled materials, these bibs will be the choice for adventure days and gravel racing. Our PRIMA horse logo on right side bib and fully black dyed fabric. Elastic interface pad 6h+ for comfort and reliability. The bib for all day, all roads, all the time!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRace fit\u003c\/li\u003e\n\u003cli\u003ePockets on both legs\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eCompression tight over legs\u003c\/li\u003e\n\u003cli\u003eGripper in leg ends\u003c\/li\u003e\n\u003cli\u003eRecycled fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instructions:\u003c\/p\u003e\n\u003cp\u003eWe always recommend hand washing your cycling gear.\u003c\/p\u003e\n\u003cp\u003eIf that is not possible:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eWash with similar colours\u003c\/li\u003e\n\u003cli\u003eWash inside out\u003c\/li\u003e\n\u003cli\u003eUse non-bio detergent\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not iron\u003c\/li\u003e\n\u003cli\u003eClose all zippers\u003c\/li\u003e\n\u003cli\u003eDo not put a hook and loop fastener strap or other similar straps together with the garments, that could result in pilling of the fabric.\u003c\/li\u003e\n\u003cli\u003eFollow care labels on the garment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThank you!\u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55368912339278,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55368912372046,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55368912404814,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55368912437582,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55368912470350,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55368912503118,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/1_f499edb0-72f1-42e4-a49d-969fe70d48a6.png?v=1771923174"},{"product_id":"prima-proluxe-bib-short-women","title":"PRIMA proluxe bib short Women","description":"\u003cp\u003eThese bib shorts provide full compression which supports your muscles and aids circulation. With it's special chamoise pad from elastic interface it will provide comfort 6h+ in the saddle, whether you are racing, training or touring. The waist construction is a second skin fit with low cut sides and a higher rise front. Sewn from dyed black fabric made combining 100% sustainable recycled fibers with the most environmentally friendly dyeing and finishing processes, combined with black raw cut suspenders and a small mesh panel over the back. The leg ends are raw cut aerodynamic. Reflective iridescent logos on both sides for safety and visibility. The go to bib for anyone who wants to look ace while performing on their highest level.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRace fit (please read our fit guide in the bottom of the page)\u003c\/li\u003e\n\u003cli\u003eRaw cut leg ends\u003c\/li\u003e\n\u003cli\u003eMade from recycled fibres\u003c\/li\u003e\n\u003cli\u003eReflective iridescent logo on both side\u003cimg\u003e\n\u003c\/li\u003e\n\u003cli\u003eTailored in Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instructions:\u003c\/p\u003e\n\u003cp\u003eWe always recommend hand washing your cycling gear.\u003c\/p\u003e\n\u003cp\u003eIf that is not possible:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eWash with similar colours\u003c\/li\u003e\n\u003cli\u003eWash inside out\u003c\/li\u003e\n\u003cli\u003eUse non-bio detergent\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not iron\u003c\/li\u003e\n\u003cli\u003eClose all zippers\u003c\/li\u003e\n\u003cli\u003eDo not put a hook and loop fastener strap or other similar straps together with the garments, that could result in pilling of the fabric.\u003c\/li\u003e\n\u003cli\u003eFollow care labels on the garment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThank you!\u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"XS","offer_id":55368925675854,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55368925708622,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55368925741390,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55368925774158,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55368925806926,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":55368925839694,"sku":null,"price":265.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC04543.jpg?v=1781276227"},{"product_id":"prima-scarf","title":"PRIMA scarf","description":"\u003cp\u003eThe PRIMA silk scarf is a staple for us. It's one of the first items we released when we introduced crossover garments to the market, clothing and accessories you can use on and off the bike. For racing, commuting and hanging around town in a more casual fashion. Our scarves are made by hand in Austria using the finest silk fabric, with a cloudlike smooth and light touch. Silk keeps you warm in the cold and has a cooling effect when its hot, so it's great for regulating temperature, it's hypoallergenic and last but not least it's a great look. Panache - on and off the bike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% silk\u003c\/li\u003e\n\u003cli\u003eMade in Austria\u003c\/li\u003e\n\u003cli\u003eFabric woven in Italy\u003c\/li\u003e\n\u003cli\u003eSmall size: 50x50cm\u003c\/li\u003e\n\u003cli\u003eLarge size: 65x65cm\u003c\/li\u003e\n\u003cli\u003eRolled hem along edges\u003c\/li\u003e\n\u003cli\u003ePRIMA logo on backside\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instructions:\u003c\/p\u003e\n\u003cp\u003eWe always recommend hand washing your cycling gear.\u003c\/p\u003e\n\u003cp\u003eIf that is not possible:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eWash with similar colours\u003c\/li\u003e\n\u003cli\u003eWash inside out\u003c\/li\u003e\n\u003cli\u003eUse non-bio detergent\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not iron\u003c\/li\u003e\n\u003cli\u003eClose all zippers\u003c\/li\u003e\n\u003cli\u003eDo not put a hook and loop fastener strap or other similar straps together with the garments, that could result in pilling of the fabric.\u003c\/li\u003e\n\u003cli\u003eFollow care labels on the garment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThank you!\u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"Dots","offer_id":55369056911694,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"Olive","offer_id":55369056944462,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":false},{"title":"Multicolor","offer_id":55369056977230,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC07920.jpg?v=1771923903"},{"product_id":"prima-solo-no-zip-jersey","title":"PRIMA solo no-zip jersey Marble Wine","description":"\u003cp\u003eThe PRIMA solo no-zip jersey has our standard lightweight fabric over the body, combined with ultra light sleeves, for all day adventures on all terrain. 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The unique aesthetic appeal and weatherproof properties of waxed cotton have assured its place as a regular feature in the outerwear collection of the industry’s leading brands.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instruction:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightly sponge clean with cold water\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMA","offers":[{"title":"M","offer_id":55369333277006,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55369333309774,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/8562\/4910\/files\/DSC03278copy.jpg?v=1771925224"},{"product_id":"prima-wax-cap","title":"PRIMA wax cap","description":"\u003cp\u003eThe PRIMA wax cap is a collaboration between PRIMA and British Millerain. 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